(DOWNLOAD) "Sofame Technologies Inc.: Sparking Growth in a Mature Manufacturing Company" by Simon Parker # eBook PDF Kindle ePub Free

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eBook details

• Title: Sofame Technologies Inc.: Sparking Growth in a Mature Manufacturing Company
• Author : Simon Parker
• Release Date : January 21, 2009
• Genre: Small Business & Entrepreneurship,Books,Business & Personal Finance,Management & Leadership,
• Pages : * pages
• Size : 2459 KB

Description

The president, chief executive officer (CEO) and director of Sofame Technologies Inc. (Sofame) is trying to boost sales at his firm. Sofame is trying to figure out why, with proven environmentally friendly technology, it is unable to achieve rapid rates of growth. The purpose of the case is to exhibit the issues and challenges in selling new technology and to highlight key elements of entrepreneurship, such as sales strategy and managing the sales cycle.

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