(DOWNLOAD) "Soft Innovation" by Paul Stoneman * Book PDF Kindle ePub Free
eBook details
- Title: Soft Innovation
- Author : Paul Stoneman
- Release Date : January 04, 2010
- Genre: Management & Leadership,Books,Business & Personal Finance,Economics,
- Pages : * pages
- Size : 12857 KB
Description
Much of the existing economic literature on innovation has taken a particularly functional viewpoint as to what innovation might be. This book explores 'soft innovation', found in the creative industries such as publishing, film-making, advertising, and architecture, which has been, hitherto, ignored in innovation studies.
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